Wednesday 30 June 2021

What's In The Box? ~ LoveBug Insect-Based Cat Food ~ NOM ON FLUFFIES! **PLUS U.K. GIVEAWAY**

Welcome to

What's In The Box on In The Spotlight ©BionicBasil®

Wunderpurr greetings fabulous fluffies

Today we're sharing one of our *sponsored posts with mew from the fabulous peeps at...

...who asked us a few weeks ago if we'd like to try their ameowzing insect-based cat complete kibble.

So let's show mew what was in the box

What's In The Box ©BionicBasil® Lovebug Insect-Based Cat Food

As always, Fudge was furst on paw to see what was happening and if there was anything delicious on offer.

TYPICAL of The Ginger Dyson! MOL 

 Let's take a Closer Look

What's In The Box ©BionicBasil® Lovebug Insect-Based Cat Food - Kibble

This is the furst 100% insect-based cat food available in the U.K. today, and the basic ingredient of this food is black soldier fly larvae. It looks and smells just like any other kibble/dry food, although for more in-depth info, purrlease check out Lovebug's FAQ page here; we were there for a good 30 minutes reading all the data, it's really informative.

Though as with all new foods, if mew have any concerns at all purrlease check with your purrsonal veterinarian before any switch occurs.

Anyhoo, let's show mew what Melvyn and Fudge thought to these noms.

If the video doesn't play, purrlease click here to view direct on YouTube. (It is scheduled to go live at 12.15am GMT, but if the interwebs gremlins are playing up, many apologies, and we will fix it asap.)

As mew can see, Fudge couldn't wait and nommed it with much vigour. Melvyn gave it all paws up too, although his style of eating is pawsitively snails-ville compared to Fudge's! MOL

Our closing thoughts

If mew didn't know what it was made from, mew'd have no idea mew're eating insects. It smells really nom'a'licious, and has a great crunchy texture which helps keep our fangs clean, in fact we were extremely impurressed by it.

What we really like:

It's a supurr tasty and sustainable alternative to regular complete dry food and is easily digestible.

It's been developed with pet nutritionists.

Mew can subscribe to their pawesome subscription service.

It is a protein alternative to regular cat food, therefore being a sustainable product and better for the planet.

All their full-size packaging is 100% recyclable, and the sample boxes we got to try have a recyclable cardboard outer and a compostable inner bag, or this can be recycled too.

It contains no palm oil either.

It's an easy transition to switch to this new cat food.

What's In The Box ©BionicBasil® Lovebug Insect-Based Cat Food Fudge & Melvyn

There are oodles of pawsitives for moving to a cat food like this, not only because it's a greener product, kinder to the planet with completely recyclable packaging, it's also better for our farmyard furiends, and that in itself is a huge plus in our book.

This cat food may not appeal to everyone, though we would suggest that it doesn't hurt to try new things, mew could be epically surprised and be a total convert. And by adopting greener and more environmentally furiendly products, we're helping our planet for future generations, what's better than that?

We think Lovebug insect-based complete cat food is totally


If mew're looking for a tasty and nutritious alternative to regular dry cat food, we think this is definitely worth trying.


Sadly guys, this is only open to U.K. residents only, but feel free to share with your furiends on social media and other channels. Share the love.

Up for grabs are two prizes of 7 x trial boxes of LOVEBUG insect-based cat food as seen being modelled by Fudge.

What's In The Box ©BionicBasil® Lovebug Insect-Based Cat Food WIN THESE


The Rules

To be in with a chance to try some delicious new noms, leave a comment either here or on our Instagram post - as we know a few of mew do have purroblems leaving comments on blogger. And do include U.K. or flag emoji in your comment, so we know where mew're from.

Mew have until 5pm on the 14th of July to enter, and we'll announce the winner on the following Friday Fluffers post.


**Prizes are as stated, and no substitutes or cash prizes will be substituted. The rules are clear, so purrlease abide by them. Failure to respond within 5 days of notification will result in your prize being offered to someone else.**

We would like to say a special thanks to the pawesome peeps at LOVEBUG for giving us the oppurrtunity to try out their ameowzing insect-based cat food ~ THANK MEW FURRY MUCH!

Visit LOVEBUG online:

Many thanks for joining us today, and don't furget to stop by tomorrow for a special BBHQ Announcement, and again on Friyay when we will be here sharing some more funny fluffers from the BBHQ photo archives, plus the winner of Fudge's Birthday Rave with be announced. And if mew missed Monday's post, do go check out 8 Things About Pandora; mew might be really surprised! MOL

Happy Wednesday and nom on!

Wing Commander Basil & The B Team

*FYI: Even though we were given this item/s free of charge for a review, our review is completely honest and reflects our own experience with the product/s

Follow Us @BionicBasil®  at Instacat

Don't furget to subscribe and never miss another review! 

Graphics created with paid licence


  1. Yikes, I'm not sure about that but they must have liked it. We couldn't watch the video, says it was marked as private.

    1. Guys, it's epically epic! The video is wurking now, sorry the gremlins were at play! MOL

  2. Waa, the video is marked private! I've done that too, when scheduling on YouTube.

    1. The video is wurking now, sorry Summer the gremlins were at play! MOL

  3. We couldn't see the video, which was marked as private. But that food sounds like it was tasty!

    1. The video is wurking now guys, sorry the gremlins were at play! MOL yes, it's delicious!!!

  4. Private said the video...oh well,maybe later.

    We can't pawticipate in the giveaway, but that food seems like it might be just the thing. Afterall, don't lots of kitties catch and eat all kinds of bugs?? LOL!

    1. The video is wurking now guys, sorry the gremlins were at play! MOL Yep Melvyn catches and eats all kinds of bugs here, the good news is the P.A. isn't screaming about spiders anymore!!!! MOL

    2. Thanks, that was a great video! I giggled when Fudge was digging in as fast as he could!! And Melvyn tries to savour hi noms, like a true gourmet foodie:)

  5. I think my mom would not be able to serve it to me..she is squeamish. Thank you though. That is a unique food. XX

    1. Oh Katie, it's just like normal kibble, mew'd never know the difference!!! MOL

  6. How fun. I love the name.

    The video is awesome.

    Have a purrfect day and rest of the week. Scritches all around and a hug to mom. ♥

  7. Clearly a hit the way Fudge and Melvyn wolfed it down. :) XO

  8. That's certainly an interesting food idea; our cats try to catch and eat bugs often. I probably wouldn't want to make it the only food, but feed other foods along with it. I do like the green aspect!

  9. Basil and Family
    Thanks so much for your kind words when I left for the bridge. I have had so many adventures with many of you and have met some friends here in heaven. Purrs, you are all Awesome!
    Love you Friends
    Timmy Tomcat and Family

  10. guyz.....we watched yur moovee on de moovee channel while eatin sum perch...

    we iz all a bout bugz and all... but knot sure bout eatin em like thiz...may bee
    we iz sisseez !!! ;) ♥♥

  11. I wish that had been around when Eric and Flynn were here. They loved bug eating and Eric had the time of his life in summer caching grasshoppers. Great video of the vacuum and the more gentlemanly gourmet.


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